5 New Year’s Resolutions for Your eCommerce Bus
The New Year is just around the corner and now is the time to start thinking about improvements to your website. The good news is, with a DIY eCommerce website builder, you can quickly and easily keep the followingresolutions:
- Speed things up. How fast does your website load? According to Kissmetrics, 47 percent of consumers expect a website to load in less than two seconds and 40 percent will leave a website if it takes longer than three seconds to load. If your ecommerce website isn’t loading in under two seconds, it’s time for an overhaul.
- Add video. The statistics on the effectiveness of videos on ecommerce sites are too impressive to ignore. Consider that consumers who watch videos stick around on your website 88 percent longer, according to Goodvideo, a company that provides software solutions for businesses interested in leveraging the power of video. Additionally, product pages that feature video have items added to a shopping cart 37 percent more often than product pages with no video.
- Post reviews. Reviews are becoming increasingly important in establishing social proof, and more and more consumers look to product reviews before making a purchase. In fact, Business Insider reported that consumers are 30 percent more likely to buy from an ecommerce website that posts reviews. Even negative reviews can work to your advantage, as it gives you a chance to turn an unsatisfied customer into a satisfied one. When you go above and beyond to please an unhappy customer, that customer may even become one of your biggest fans.
- Rethink your product images. High quality product photos are a must but they become even more effective when larger images are combined with less type. However, make sure descriptions are available upon mouse-over. When this winning combination is used, sales increase. Even better, use multiple images so customers can see your product from different angles or in different situations.
- Make recommendations. Providing recommendations is extremely effective. On Spotify, 26 percent of song recommendations get a listen while a third of recommended products on Amazon are purchased and a whopping two-thirds of recommended movies are watched on Netflix. You can integrate recommendations into your ecommerce site based on a customer’s browsing or purchase history.
In addition to these resolutions, make 2017 the year you try something new in your ecommerce business. After all, you can’t keep doing the same things and expect different results. Shake things up and reap the benefits.